“I must admit that the CATCO2NVERS project is a very technical initiative. However, we have defined new ways and formulas to make the general public understand the project as well as the ambition and the need of converting CO2 into chemicals to contribute to the circular economy”. Interview with Sustainable Innovations
Pablo Morales Moya, Communications Manager at Sustainable Innovations speaks in this interview about the importance of communication and dissemination in R&D projects and what are the keys to implementing an effective communication strategy.
Why are so important communication and dissemination in European R&D projects?
Communication and dissemination are crucial elements of any R&D project. One of the main objectives of the European Union’s R&D funding programs is to ensure that the results of funded projects are widely shared and effectively disseminated to the relevant stakeholders. This includes the scientific community, policymakers, industry, and the general public.
Effective communication and dissemination help to maximize the impact and uptake of project results. By sharing their findings and results, researchers can stimulate further discussion and debate, and they can also help to ensure that their work is used in a way that aligns with the values and goals of the European Union.
What are some best practices for communication and dissemination in European R&D projects?
There are a number of best practices that project coordinators and participants can follow to ensure that their communication and dissemination activities are effective. One important aspect is to have a clear and well-defined communication and dissemination plan at the outset of the project. This should outline the target audiences for the project’s results, the key messages that the project aims to communicate, and the channels and tools that will be used to reach these audiences.
It is also important to engage with stakeholders throughout the project and to involve them in the design and implementation of the communication and dissemination activities. This can help to ensure that the project’s results are relevant and useful to the intended audiences, and it can also foster a sense of ownership and engagement with the project.
How can you communicate CATCO2NVERS to the general public?
I must admit that the CATCO2NVERS project is a very technical initiative. However, we have defined new ways and formulas to make the general public understand the project as well as the ambition and the need of converting CO2 into chemicals to contribute to the circular economy. Some examples can be found in the animated video that has been subtitled into ten languages so the viewers can easily understand the main concept, objectives and impacts of the CATCO2NVERS project. Additionally, as part of the synergy conducted with the related projects CO2SMOS and VIVALDI we have designed a handbook with a YES…BUT… approach to define and explain the key concepts that may be not clear for the non-scientific public and also the importance and ambition behind these three projects that are working to convert CO2 into chemicals. Find the handbook here: JOINT HANDBOOK